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Title: C J Walker's Advertisers' Ready Reckoner and Year Book for 1902.
Description: London, 1902. Hardback, Dustjacket: No Jacket. Size: 8vo. Third Issue, 1902. With 10 pages of advertisements, mostly for newspapers and magazines, both national and regional, then Preface, Contents etc, with various pages of useful information and advice for would-be advertisers, then p29-87 the 'Ready Reckoner' itself, giving advertising rates for various types of advertisement in a wide range of publications, followed by more pages of advertisements to p 100 and to end papers.. Condition: Boards a little bumped, age-toning to paper, overall a clean, sound copy. Very Good.

Keywords: advertising, journalism, history of newspapers

Price: GBP 20.00 = appr. US$ 28.56 Seller: Duck Cottage Books
- Book number: 5852

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