Author: Peterman, John,
Title: Peterman Rides Again: adventures continue with the real "J. Peterman" through life & the catalog business.
Description: NY, Prentice Hall, (2000). 1st ptg. VG in VG DJ. With a $500 investment and just one product, Peterman built a $75 million company. His catalog used long literate copy &. artful watercolors instead of photos to surround his products with romance.

Keywords:


See more books from our catalog: Business