Author: Rodgers, Buck with Robert L. Shook, foreword by Thomas J. Peters,
Title: The IBM Way: insights into the world's most successful marketing organization.
Description: NY, Harper & Row, (1986). 1st ed 5th ptg. VG in VG DJ. 80 years old IBM employs 400,000 people & generates $50 billion a year in revenue has three simple commitments.

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