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[PREWAR ADVERTISING] SHďTENKAISHA  EDITED BY - Y÷hinten Hanj÷saku

Title: Y÷hinten Hanj÷saku
Description: 1932. [PREWAR ADVERTISING] Edited by Sh˘tenkaisha. YďHINTEN HANJďSAKU. Seibundo, Tokyo, Showa 7 [1932]. 30.0 X 21.8 cm. From an important series of design portfolios originally produced by Seibundo in 1930. The original title of this work was YďHIN BďSHITEN KďKOKU ZUANSH█ and the attributed designer was Murota Kuraz˘. That original series was distinguished as the Advertising Design [K˘koku Zuanshű] series. By 1932, the series had been retitled the Hanj˘saku [Planning for Profit] series and all reference to the original designers was dropped, new text was added, etc. In addition, it was bound in boards. This one is dedicated to shops specializing in Western style clothing, especially hats. This volume consists of 50 pages of plates in both color and monochrome. About good overall. In the original (edgeworn) publisher's slipcase. .

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Price: US$ 750.00 Seller: Boston Book Company
- Book number: 87635

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