Author: KEILLOR, BRUCE (EDITOR)
Title: Marketing in the 21st Century Interactive and Multi-Channel Marketing Volume 2
Description: Praeger. 2007. (ISBN: 9780275992774). Hardcover. Book, 273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners.Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2. Fine/No Jacket.

Keywords: 9780275992774 MARKETING IN THE 21ST CENTURY INTERACTIVE AND MULTI-CHANNEL


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