Author: Flora, Stephen Ray.
Title: The Power of Reinforcement [Suny Alternatives in Psychology Series].
Description: Albany, NY State University of New York Press (SUNY Press), 2004. Reprint ed. Paperback octavo, very good condition, bottom corner front cover creased (plus lightly several adjacent pages), otherwise excellent. 269 pp. Reinforcement is a very powerful tool for improving the human condition, despite often being dismissed as dehumanising people. Counters the myths, criticisms, and misrepresentations of reinforcement. This includes false claims that reinforcement is "rat psychology". Shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, that can shape behavior in a positive way. ISBN: 0791459160

Keywords: psychology, behaviour, behavior, behaviour change, behavior change, conditioning, reinforcement 0791459160


See more books from our catalog: psychology