Author: SEYBOLD, PATRICIA
Title: Customers.com: Create a Profitable Business Strategy for the Internet and Beyond (Century Business)
Description: London, Random House Business Books. 1999, Third Impression. (ISBN: 0712680713) Hardback, 8vo - over 7¾" - 9¾" tall. Book, Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. As New/As New.

Keywords: 0712680713 Business Internet E-Commerce


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