Author: SEGLIN, JEFFREY L Title: America's New Breed of Entrepreneurs - Their Marketing Strategies, Techniques and Successes
Description: Washington, DC, Acropolis. 1985. (ISBN: 0874917883) Hardback, 8vo - over 7¾" - 9¾" tall. Book, 6.25" x 9.25"; 271pp; black board with black cloth spine; gilt titles; dustwrapper; vg/vg; The businessman who marketed ice boxes (according to most tellings) to Eskimos not only profited handsomely from his imaginative and bold proposition, he also delighted his customers with their new storage containers for protecting food from wild animals - a genuine, newly discovered benefit;. Very Good/Very Good.
Keywords: 0874917883 Marketing; Selling; Innovation; Entrepreneur; Mail; Software;
Price: GBP 10.00 = appr. US$ 14.28 Seller: Books & Bygones
- Book number: 10214
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