Author: QUELCH, John A., LAIDLER-KYLANDER, Nathalie.
Title: The New Global Brands: Managing Non-Government Organzations in the 21st Century.
Description: Thompson - South-Western, 2006. Hardcover. Small 4to. No dustjacket. Very good condition. Contains B/W graphs, tables and illustrations. 324pp. ISBN 032432023X.

Keywords: marketing brand brands global world ngo not for profit not-for-profit non government organisation