Author: ALBRECHT, Karl & BRADFORD, Lawrence J.
Title: The Service Advantage. How to Identify & Fulfill Customer Needs.
Description: Dow Jones-Irwin, 1990. Hardcover. Condition vg in dj. Practical guide that takes you step-by-step through a customer research program designed especially for service companies. 240pp. ISBN 1556232470.

Keywords: business corporate management customer service sector