Author: TUERCK, David G. ed.
Title: Issues in Advertising: The Economics of Persuasion.
Description: American Enterprise Institute for Public Policy Research, 1978. Hardcover. Ex-library, o/wise good (no markings to text) in dj. Examines "...the principal legal and economic issues that arise in the regulation of advertising by government". 284pp. ISBN 0844721271.

Keywords: marketing advertising management business governement state regulation