Author: BODIAN, Nat G.
Title: NTC's Dictionary of Direct Mail and Mailing List Terminology and Techniques.
Description: NTC Business Books, 1990. Hardcover. Front endpapser clipped, o/wise condition vg. No dust jacket. Scarce. Out of print. 320pp. ISBN 0-8442-3188-6.

Keywords: marketing advertising management theory direct mail mailing list