Author: Tungate, Mark
Title: FASHION BRANDS. Branding Style from Armani to Zara.
Description: London, Kogan Page, 2005. 1st edition 243 pp. hardcover with dustjacket. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This book explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

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