Author: Longenecker, Justin G. / Moore, Carlos W. / Petty, J. William
Title: SMALL BUSINESS MANAGEMENT. An Entrepreneurial Emphasis.
Description: Cincinnati, South-Western College Publishing / Thomson Publishing, 1997. 10th edition 730 pp. hardcover. For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms. 21 x 26 cm. very good condition

Keywords: management, , ,