Author: Levinson, Jay Conrad / McLaughlin, Michael W.
Title: GUERRILLA MARKETING FOR CONSULTANTS. Breakthrough Tactics for Winning Profitable Clients.
Description: New York, John Wiley & Sons, 2004. 2nd printing 294 pp. Pb. Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Small spot top page edge. Otherwise good and clean copy

Keywords: management, , ,