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 - Liberty Prize Catalog

Title: Liberty Prize Catalog
Description: New York, NY: Macfadden Publications, 1934. First Edition; First Printing. Magazine. Some soiling to cover with creases to corners. Contents clean and bright. This catalog was used by "salesboys" who sold magazines in the 1930's for MacFadden Publications. They would earn coupons "greenies and brownies" which they could then redeem for prizes. Bernarr Macfadden (1868-1955) " became the most successful publisher of magazines in history. He was the first magazine publisher to establish a large, loyal readership. His circulation numbers were the highest in the industry exceeding even the publications of William Randolph Hearst. He truly revolutionized the publishing industry. Virtually overnight Macfadden's net worth increased astronomically. By 1924 at age 56 he had become a multi-millionaire" (bernarrmacadden.com). A rare, if not unique, example of this method of selling which gained momentum after the "Great Depression". Rare.; Vol. 10; Photographs, illustrations. Good with No dust jacket as issued .

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Price: US$ 200.00 Seller: A Book Legacy
- Book number: 60765

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