Buxton, Edward

Promise Them Anything the Inside Story of the Madison Avenue Power Struggle

New York NY: Stein & Day, 1972. First Edition. Hardcover. ISBN: 0812814533. Very Good in Very Good dust jacket; DJ has small tear at spine; 302 pages.

Gibson's BooksProfessional seller

Book number: 2032

Catalogue: Business::Marketing

Keywords: 0812814533 Buxton, Edward Advertising Madison Avenue Business

Hiam, Alexander

Portable Mba in Marketing

New York NY: John Wiley & Sons, 1992. First Edition. Hardcover. ISBN: 047154728x. Very Good in Very Good dust jacket; Complete coverage of what leading business schools teach about marketing. Provides the knowledge base needed to compete worldwide on quality, Innovation, and custmer service; B&W Illustrations; 464 pages.

Gibson's BooksProfessional seller

Book number: 33821

Catalogue: Business::Marketing

Keywords: 047154728x Marketing Business Hiam, Alexander 1st Edition

Popcorn, Faith

Popcorn Report Faith Popcorn on the Future of Your Company, Your World, Your Life

New York: Doubleday, 1991. First Edition. Hardcover. ISBN: 0385400004. Very Good in Very Good dust jacket; Underlining on a few pages; Speculates on the three major trends that will influence American business in the future--cocooning, or the urge to stay home; an emphasis on survival in a ruined environment; and a return to youth culture; 226 pages.

Gibson's BooksProfessional seller

Book number: 40927

Catalogue: Business::Marketing

Keywords: 0385400004 Marketing Popcorn, Faith 1st Edition Business

Ries, Al and Jack Trout

Marketing Warfare

New York, NY: Mcgraw Hill, 1986. First Edition. Hardcover. ISBN: 007052730X. Very Good in Very Good dust jacket; Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates; 216 pages.

Gibson's BooksProfessional seller

Book number: 34383

Catalogue: Business::Marketing

Keywords: 007052730X Marketing Business Ries, Al 1st Edition Trout, Jack

St. Georges, Maubert and Irving Smith Kogan

Public Relations Modern Business a Series of Texts Prepared As Part of the Modern Business Program

New York NY: American Hamilton Institute, 1962. Reprint. Hardcover. Very Good with no dust jacket; 376 pages.

Gibson's BooksProfessional seller

Book number: 41099

Catalogue: Business::Marketing

Keywords: Public Relations Business St. Georges, Maubert Kogan, Irving