[Cooper Underwear Company]
Tips and Pointers for Underwear Dealers and Their Salesmen [Trade Manual] ; ["Knowing half the subject isn't much better than not knowing it at all. It's always the other half which you need..."]
Kenosha, Wisconsin, Cooper Underwear Company, April, 1923. Second Edition, Revised. Hardcover. pp. [1-4], 177. 8vo. measuring 6" x 9.5". Bound in publisher's dark-brown pebbled cloth with raised lettering and repairing floral borders to the front board. Circular gilt vignette / monogram of the firm's signature product-line, the "Kenosha Klosed-Krtoch" to the upper-margin of the front board. Illustrated with fifty-four [54] illustrations, diagrams, charts, tables, and advertisements. Negligible wear to the cloth extremities, faint tidemarks to the margins of the endpapers, signed business card of Vice-President of the firm, Henry S. Cooper, affixed to the front pastedown, contents remain clean and unmarked with firm, sound binding, very good-. Rare in commerce. See OCLC #1331444186.
¶ A highly unusual and charming trade manual issued by the Cooper Underwear Company of Kenosha, Wisconsin. Presumably issued for the instruction of their sales staff, it comprises of a detailed "how-to" of the growing firm with sections detailing the manufacturing process, the nature of the materials used, fitting, selling and talking points, advertising, hosiery, proft margins and losses, and much else.

Black’s Fine Books & Manuscripts
Professional sellerBook number: 7378
USD 165.00 [Appr.: EURO 143.25 | £UK 122.75 | JP¥ 24074]
Keywords: business catalogues; social history; undergarment; trade catalogue