ZIKMUND, WILLIAM G.
Effective Marketing: Creating and Keeping Customers, Student Learning Guide
Mason, OH, U.S.A. South-Western Thomson Learning. 1998, Second. (ISBN: 0-538-87859-2). Soft Cover. Publisher: South-Western College Publishing, 1998, V. Good, Soft Cover, ISBN: 0-538-87859-2. Very Good.

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Keywords: marketing management business economics general 0538878592 0538878592