Paul Tiffany Steven D. Peterson

Business Plans for Dummies

, HUNGRY MINDS, Auflage: 0002 (31. Dezember 2004). 384, 23 x 18,8 x 2,4 cm, Softcover. Zustand: 2. Helps readers keep their businesses on track and reach their goals. This book enables readers to determine where they want their business to go and create a map for getting there.Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. "Business Plans For Dummies, 2nd Edition" helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you: realistically determine where your business is and where you want to go; create a detailed business plan and put it into action instead of in a drawer; use the plan to secure financing; prepare for opportunities; and, avoid common pitfalls. In short, "Business Plans for Dummies" helps you determine where you want your business to go and create a map for getting there. You'll discover how to: identify and approach potential financial backers, including venture capital firms, angels, bankers, and others; clarify and crystallize your company's mission, vision, and values; analyze your industry and your competition; identify your customers, including their needs, habits, purchase triggers, and decision-making processes; objectively analyze your company's strengths and weaknesses; analyze your financial situation in order to do realistic forecasts and budgets; recognize trends and anticipate changes, both in the overall economy and in your industry; plan for growth, considering the product life cycle, new products, or new markets; and, structure your organization and nurture leadership. Complete with diverse techniques and approaches plus a sample business plan, "Business Plans For Dummies" gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs. Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School. Introduction. Part I: Knowing Where You Want to Go. Chapter 1: Preparing to Do a Business Plan. Chapter 2: Understanding the Importance of a Business Plan. Chapter 3: Setting Off in the Right Direction. Chapter 4: Charting the Proper Course. Part II: Describing Your Marketplace. Chapter 5: Examining the Business Environment. Chapter 6: Slicing and Dicing Markets. Chapter 7: Getting Better Acquainted With Customers. Chapter 8: Checking Out Your Competition. Part III: Weighing Your Company's Prospects. Chapter 9: Assessing Where You Stand Today. Chapter 10: Making Money Doing What You Do Best. Chapter 11: Figuring Out the Financial Details. Chapter 12: Forecasting and Budgeting. Part IV: Looking to the Future. Chapter 13: Managing Uncertainty. Chapter 14: Thinking Strategically. Chapter 15: Growing Up and Growing Bigger. Part V: Putting Your Business Plan into Action. Chapter 16: Shaping Your Organization. Chapter 17: Leading the Way. Part VI: The Part of Tens. Chapter 18: Ten Signs That Your Business Plan Needs Refreshing. Chapter 19: Ten Questions to Ask about Your Plan. Chapter 20: Ten Business-Planning Never-Evers. Appendix: A Sample Business Plan. Index. Wirtschaft Betriebswirtschaft BWL Management Unternehmensführung Management ISBN-10 0-7645-7652-6 / 0764576526 ISBN-13 978-0-7645-7652-2 / 9780764576522 Existenzgründung Startp-Up Selbstsändigkeit Buisnessplan mappe xing Karriere owners competitive marketplace businesses success CEO Strategic Play financing venture capital firms angels bankers company’s mission industry customers decisions Business Plans for Dummies Lifestyles Paperback Paul Tiffany Steven D. Peterson Business Plans for Dummies Lifestyles Paperback Paul Tiffany Steven D. Peterson owners competitive marketplace businesses success CEO Strategic Play financing venture capital firms angels bankers company’s mission industry customers decision Geschäftsführer Abteilungsleiter Gründer Ich-AG Konkurrenzanalysen Verkaufsprognosen Markforschung Produkt Dienstleistung Management Strategy Play Business pkan Beruf Finanzen Recht Wirtschaft Wirtschaftswissenschaften Businessplan Existenzgründung Sachbücher Politik Gesellschaft Wirtschaft BWL Betriebswirt Unternehmen Konkurrenzanalyse Marketing Unternehmensplanung Unternehmensstrategie ISBN: 764576526. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN0038

Keywords: Helps readers keep their businesses on track and reach their goals. This book enables readers to determine where they want their business to go and create a map for getting there.Would you take off on a road trip to a new destination without a map or good

Paul Tiffany Steven D. Peterson

Business Plans for Dummies

, HUNGRY MINDS, Auflage: 0002 (31. Dezember 2004). 384, 23 x 18,8 x 2,4 cm, Softcover. Zustand: 2. A new edition packed with new material of the indispensable guide to great business plans A good business plan is vital to the success of any new business. It's the most direct way to garner financial support and investors and a powerful tool for giving a company a direction and goals. Business Plans For Dummies, Second Edition guides large and small businesses alike in designing the right business plan and in using it in the right way. This new edition featuring 25 percent new and updated information offers fresh coverage of important topics since the last edition, such as company values, identifying customer and market opportunities, technological trends, global business opportunities, and social responsibility in light of recent corporate scandals. Much more than just a one-time formality, a business plan should be updated regularly to reflect shifting business realities and changing business goals. Buchrückseite Create a winning business plan with expert tips and strategies Covers planning basics, financing, marketing, legal issues, and more Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process. THE DUMMIES WAY(R) Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Assess your company's goals and objectives Create a clear, precise mission statement Identify customers and understand their needs Differentiate your business from the competition Understand budgeting and finances Get Smart! @www.dummies . com Find listings of all our books Choose from many different subject categories Sign up for eTips at etips . dummies . com Business Plans for Dummies (For Dummies (Lifestyles Paperback) Paul Tiffany Steven D. Peterson Existenzgründung StartUp Selbstständigkeit Gründung Gründungszuschuss Unternehmer Einzelunternehmer ISBN: 764576526. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN0855

Keywords: A new edition packed with new material of the indispensable guide to great business plans A good business plan is vital to the success of any new business. It's the most direct way to garner financial support and investors and a powerful tool for giving a

Paul Tiffany Steven D. Peterson

Businessplan für Dummies. Damit alles nach Plan läuft Brillieren Sie bei Ihrer Bank

, Wiley VCH Verlag GmbH, Auflage: 3. A. (September 2005). 422, 17,7cm x 2,5cm x 24,1cm, Softcover. Zustand: 2. Einen Businessplan aufzustellen, kann schon ein Graus sein, aber mit diesem verständlichen und freundlichen Ratgeber werden Sie sich schon bald im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurechtfinden. Egal, ob Sie sich selbstständig machen möchten, einen Kredit für Ihre Firma benötigen oder die Strategie Ihres Unternehmens planen ¿ einen Businessplan brauchen Sie in jedem Fall. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg. Dieses Buch hilft Ihnen, sich im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurecht zu finden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird! Paul Tiffany ist Managementprofessor in den USA, Steven D. Peterson Gründer der Firma Strategy Play und Experte für Business-Strategie und -Planung. Reihe/Serie für Dummies Übersetzer Martina Hesse-Hujber Sprache deutsch Masse 176 x 240 mm Einbandart Paperback Sachbuch Ratgeber Beruf Finanzen Recht Wirtschaft Wirtschaftswissenschaften Businessplan Existenzgründung Sachbücher Politik Gesellschaft Wirtschaft BWL Betriebswirt Unternehmen Konkurrenzanalyse Marketing Unternehmensplanung Unternehmensstrategie Vision ISBN-10 3-527-70178-8 / 3527701788 ISBN-13 978-3-527-70178-0 / 9783527701780Geschäftsführer Abteilungsleiter Gründer Ich-AG Konkurrenzanalysen Verkaufsprognosen Markforschung Produkt Dienstleistung Management Strategy Play Business Businessplan für Dummies. Damit alles nach Plan läuft Brillieren Sie bei Ihrer Bank von Paul Tiffany (Autor), Steven D. Peterson Businessplan für Dummies ISBN: 3527701788. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN0040

Keywords: Einen Businessplan aufzustellen, kann schon ein Graus sein, aber mit diesem verständlichen und freundlichen Ratgeber werden Sie sich schon bald im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurechtfinden. Egal, ob Sie sich

TIFFANY, PAUL, STEVEN D. PETERSON

"Ondernemingsplannen voor Dummies; Dé referentie voor iedereen"

"Ondernemingsplannen voor Dummies; de referentie voor iedereen", 2005. 3de. Paperback, 379 pp., met tips en strategieën van experts. Goed.

KIEN BoekenProfessional seller

Book number: 34607

Catalogue: Management