BOYETT, JOSEPH/JIMMIE BOYETT

De Goeroe Gids. Een kritisch overzicht

Thema 1999. Paperback, in nette staat, 426 pagina's.

Antiquariaat SchotProfessional seller

Book number: 504602

Boyett, Joseph H. / Boyett, Jimmie T.

THE GURU GUIDE TO MARKETING. A Concise Guide to the Best Ideas from Today's Top Marketers.

New York, John Wiley & Sons, 2003. 1st edition 252 pp. hardcover with dustjacket. A valuable source of inspiration and cutting-edge ideas, this book offers unparalleled access to the hottest trends in the field. Based on top Fortune 500 consultants Joseph and Jimmie Boyett's exhaustive research, it distills the wisdom of the world's top marketers into straightforward, bite-sized lessons about everything from branding to buzz. You'll learn the secrets of brand management from legends Philip Kotler, Bernd Schmitt, and Jack Trout. You'll understand the new one-to-one consumer relationship with help from Don Peppers and Martha Rogers. You'll hear from Frederick Newell on customer relationship management, Kevin Clancy and Peter Krieg on customer retention programs, and Malcolm Gladwell on creating buzz. Pages tanned. Otherwise nice and clean copy

Antiquariaat Van VeenProfessional seller

Book number: 23816

Keywords: management, , ,

Boyett Joseph & Jimmie Boyett

The Guru Guide. The Best Ideas of the Top Management Thinkers

Paperback; 1998; John Wiley & Sons Inc; 384pp.; Conditie: Goed; ISBN10: 0471380547, ISBN13: 9780471380542

Klondyke BVProfessional seller

Book number: 277528

Catalogue: Esoterie/Algemeen

Keywords: Algemeen Astrologie, Spiritualiteit

BOYETT, JOSEPH H. AND BOYETT, JIMMIE T.

The Guru Guide to the Knowledge Economy - the Best Ideas for Operating in a Hyper-Competitive World

New York, John Wiley & Sons. 2001, First Edition. (ISBN: 0471390852). Hard Cover, 8vo - over 7¾" - 9¾" tall. A Very Good clean, tight and unmarked copy which has a small light stain to front and rear endpapers and a crease to rear endpaper with dustjacket which has a stain to the lower inside and is not price clipped. xiv + 418 pages. A valuable digest of clear and concise information which provides an unparalleled opportunity to sample the best thinking about what it takes to survive in the new global, high-tech, knowledge-intensive, and hyper-competitive world of business. Distilling the wisdom of 115 of the world's most successful business titans, it takes opinions one step further by linking and cross-linking ideas to show where the experts agree and disagree and how each guru's idea has evolved. A HEAVY VOLUME OF 0.80 KILO UNPACKED WEIGHT WHICH MAY REQUIRE EXTRA SHIPPING COST NOT EX LIB 23. Very Good/Very Good.

Goldring BooksProfessional seller

Book number: 007678

Catalogue: Business / Management

Keywords: Knowledge Management, E-Commerce, Customer Relationship Management, Business Ethics 0471390852