AAKER, DAVID A.

Strategic Market Management.

New York. John Wiley & Sons, Inc. 2008. Figures in text. Paperback. 322pp. 8vo. Covers slightly rubbed, else very good. ISBN 9780470056233.

Worpsweder AntiquariatProfessional seller

Book number: 885168

Catalogue: Wirtschaftswissenschaften

David A. Aaker (Autor)

Strategic Market Management

, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN21705

Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur

David A. Aaker (Autor)

Strategic Market Management

, Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.

LLU BuchserviceProfessional seller

Book number: BN21710

Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur