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Advertising fan sample books. - [Yubi Uchiwa Mihon Jo] + [Yubi Uchiwa Shin Gacho] + six actual advertising uchiwa - fans.

n.p. c1930. The first: 23x25cm publisher's colour illustrated wrappers, ribbon tied; title leaf, 81 leaves (four of these form two designs with one of each being a layer with cutouts over the other). Covers ragged, a few leaves with closed tears near the beginning; the album has been damp at some time and colours drifted to nearby leaves in places but all acceptable enough. The second: 25x25cm colour printed wrapper; ribbon tied; 42 leaves. Used and well thumbed but solid and decent enough. The fans each about 40cm top to tail. ¶ Two (but not a pair) of these rare sample books of elegant (yubi translates as elegant) uchiwa - non folding fans - used for advertising; messages were on the back. Now, pattern books of properly elegant fan designs have a long history and are a dime, well, a few thousand dollars, a dozen. It would be hard to get together a dozen of these crass commercial sample books, for much the same reasons as their sister hikifuda books: any that did survive are usually dismembered and sold page by page. The accompanying fans do not actually appear in either book but that is a matter of variation on a theme. The family likeness is unmistakable. As is the likeness to hikifuda (large handbills or small posters) of the period: the artwork, printing and colours come from the same people. The designs range from revolting to most smart. Luckily few are truly revolting.
AUD 2100.00 [Appr.: EURO 1266.5 US$ 1348.15 | £UK 1101.75 | JP¥ 200002] Book number 11063

is offered by:

Richard Neylon, Bookseller
21 Story Street, 7215, St Marys, Tasmania, Australia Tel.: 0432 468 145 [international]+61 432 468 145
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