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Trade catalogue poster. Hinomaru calendars. - [Bijitsu Karenda].

Tokyo, Sotaku? 1927. 55x80cm broadsheet with colour poster on one side and monochrome text and illustrations on the other. Folded. ¶ A catalogue of Hinomaru advertising 'art' calendars for 1928 in a form that puzzles me: if it's used as a poster then the catalogue vanishes. Surely the way to advertise advertising calendars is to issue an advertising calendar, no? But that would cost a fortune. The plane - always on its way to the future - flies over a utopian low density industrial and rural society: businesses and customers who want to know exactly where and when they are in the next year.
AUD 75.00 [Appr.: EURO 48.5 US$ 50.98 | £UK 41.5 | JP¥ 6847] Book number 10965

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