Hikifuda. - [Goto Shokai].

n.p. [c1900] 26x38cm colour woodcut. Small knick from a top corner; a nice copy. ¶ Bustling modern Japan is celebrated in this advertisement for the Japanese and western liquor merchants Goto Shokai. I presume it's the trademarks of the brands they handle that are displayed.These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed, so the same image might sell fine silk or soy sauce.

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