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SMOCA TOOTHPOWDER POSTER. - [Tabako Nomi no Hamigaki Sumoka].

 1392847512,
n.p. [c1930]. Colour poster 42x31cm. A hint of browning, a nice copy. ¶ Not quite inexplicable but it would take a while to work out an explanation of this shop poster for Smoca Toothpowder. Samurai mask - sure, but why? Links to racist posters by manufacturers of whiteners of all kinds round the world? Indeed. But put it all together and ... you make sense of it. Smoca's success - they are still going - was through clever advertising. From the start, in 1925, the company's founder, advertising man Kataoka Toshiro, hired the best artists and cartoonists. Book compilations of Smoca's newspaper advertising made regular appearances from the late twenties on.
AUD 950.00 [Appr.: EURO 603.75 US$ 705.41 | £UK 533.25 | JP¥ 79273] Book number 10008

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Richard Neylon, Bookseller
21 Story Street, 7215, St Marys, Tasmania, Australia Tel.: +613 6372 2198
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