AAKER, DAVID A., JOACHIMSTHALER, ERICH - Managing Brand Equity: Capitalizing on the Value of a Brand NameNew York, Free Press, The. 1991. (ISBN: 0-02-900101-3). Hard Cover. Publisher: The Free Press, 1991, V. Good, HB, ISBN: 0-02-900101-3. Very Good/No Jacket.
USD 72.49 [Appr.: EURO 62.75] Boeknummer 011209
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