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EFDEÉ, RIA, [1957-], - Beschuit een tere Juffer. [Eerste druk; First edition].

Den Haag, Verdisko, 1989. 8°. Original publ. boards. Frontcover title in bold black type with a large coloured illustration. 149pp. Captioned coloured illustrations on 5 plates, incl. 2 in text, many other captioned monochrome illustrations featuring specimen of sales promotion and advertising art, some facsims. after archivalia, extensive references to text, including at rear end, 2 full-page sketchmaps with keys representing data about amount of sheat used by bakers of rusk, other one with sales data of rusk in the Netherlands, table of sources consulted, bibliography, table of contents. Dutch language inquiry into the history of Rusk as manuafcured in the Netherlands, e.g.: definition of rusk, changes into rusk production, consumers and consumption of rusk. rise in use of ingredients, nutritional values, consumption with different social classes, numbers of manufacturers, advertising and sales promotion, changes into the public image and appreciation of rusk consumption, mergers. Very fine copy. A Rusk (in dutch Beschuit), is a hard, dry biscuit or, a twice-baked bread.
EUR 95.00 [Appr.: US$ 101.9 | £UK 81.5 | JP¥ 15980] Book number 56263

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