BJORKEGREN, DAG - The Culture Business

UK, Cengage Learning EMEA. 1995. (ISBN: 9780415122351). Paperback, 1.9 x 14 x 22.2 cm. Condition good ref ZKVQ. This text discusses the activities of art-producing organizations from a managerial point of view, emphasizing the economic importance of the production of popular culture. The author's empirical research into this field has important implications for organizational theory and risk management, and allows the reader to gain insights into management from a different perspective. Areas covered include the film industry in Hollywood, publishing, the rock-and-roll business and the management of art-related businesses. This work is intended to be of specific relevance to MBA students on courses in arts management as well as undergraduates in film studies, media studies and communications studies. Used: Acceptable.

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