Allen, Frederick - Secret Formula How Brilliant Marketing and Relentless Salemanship Made Coca-Cola the Best Known Product in the World

New York: Harpercollins, 1994. First Edition. Hardcover. ISBN: 0887306721. Very Good in Very Good dust jacket; B&W Photographs; 500 pages.

USD 12.00 [Appr.: EURO 11.25 | £UK 9.75 | JP¥ 1877] Book number 22687

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