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RIES, AL AND JACK TROUT - Marketing Warfare

New York, NY: Mcgraw Hill, 1986. First Edition. Hardcover. ISBN: 007052730X. Very Good in Very Good dust jacket; Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates; 216 pages.
USD 10.00 [Appr.: EURO 9.25 | £UK 8 | JPą 1091] Book number 34383

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