THE EDITORS OF PRINTERS' INK - Tested Display Ideas

NY, McGraw-Hill Book Company, Inc. 1938, First Edition. Blue Cloth, 12mo - over 6¾" - 7¾" tall. Ill.: Photographs. Hard Cover, front hinge endpapers separated, hinge intact; Textblock is clean and tight. moderately shelf worn binding with frayed spine extremities; no dust jacket; one of the titles from the series "Library of Tested Sales, Advertising and Marketing Plans." 198pp. Good.

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