BERNAYS, EDWARD L. (SIGNED) - Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays

New York: Simon and Schuster and T.B. Harms Company, 1965. First Printing. Hardcover. Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Bibliographic references: Larson 3, Cole p.27.; 8vo - over 7¾" - 9¾" tall; Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays Spin Control Spinmeister black and white photographic plates. "The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles; Signed by Author(s). Good in Good dust jacket .

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