Doyle, Peter - MARKETING MANAGEMENT AND STRATEGY.Harlow, Financial Times / Prentice Hall, 2002. 3d edition 446 pp. Pb. Marketing Management and Strategy brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. good condition EUR 19.50 [Appr.: US$ 22.51 | £UK 17 | JP¥ 3334] Book number 23871We regret that this particular copy is temporarily not available. You may try to find another copy by using the search function. Apologies for the inconvenience! |
Do you want to see
- more titles like this one?