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Doyle, Peter - MARKETING MANAGEMENT AND STRATEGY.

Harlow, Financial Times / Prentice Hall, 2002. 3d edition 446 pp. Pb. Marketing Management and Strategy brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. good condition
EUR 19.50 [Appr.: US$ 22.96 | £UK 17 | JP¥ 3354] Book number 23871

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