FRASER, MATTHEW - Weapons of Mass Distraction Soft Power and the Road to American Empire

Key Porter Books, 2003. First Edition. Hardcover. ISBN: 1552632504. Grey hard boards / bold silver titles to the spine, As New, tight, bright, unmarked with very light spine end bumping. The DJ is unclipped with light scuffing and edgewear to the covers. "Soft power is cultural—everything from Madonna songs and Mickey Mouse to BigMacs and Coca Cola. These cultural icons, logos and brands are, says Matthew Fraser," weapons of mass distraction." This book examines the roll of pop culture in global diplomacy and argues, with well-researched historical evidence, that American global influence has depended on soft power advantages since the First World War, when Hollywood first emerged as an ally of the White House." ; Large 8vo 9" - 10" tall; 288 pages. As New in Very Good+ dust jacket .

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