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Diversen - Marketing Research International Student Version (7 foto's)

Wiley, Goed. Slappe kaft, paperback, 2011, 701 +5 blz. Oogt nauwelijks gelezen, kleine kreukjes aan rechterkant voorkaft, klein vlekje op bovenbladsnede. "David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet.
EUR 44.90 [Appr.: US$ 52.69 | £UK 39 | JP¥ 7752] Book number 214786819

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