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Morgan, Adam - Eating the big fish. How challenger Brands can complete against Brand leaders. (2 foto's)

John Wiley and Sons, Goed. Softcover geniet. 1999. 13 blz. Engelstalig. Summary of the book "Eating the Big Fish" The Eight Credos of Successful Challanger Brands.
EUR 18.90 [Appr.: US$ 21.78 | £UK 16.25 | JP¥ 3177] Book number 210028839

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