Hatch Mary Jane - Taking Brand Initative

Wiley, 2008. First Edition. Hardcover. 9780787998301. Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding. Good/Good.

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1/27/13 US Postal Service took a HUGE price Hike be sure you checking shipping
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