YANKELOVICH, DANIEL - New Rules - Searching for Self-Fulfillment in a World Turned Upside Down

New York, Random House. 1981, First Edition. (ISBN: 0394502035). Hard Cover, 8vo - over 7¾" - 9¾" tall. Gold lettering on black cloth with orange paper half boards with gold DY and motif to front. A very clean and unmarked copy VG+ with a complete dustjacket VG+. The author is one of America's leading analysts of changing social values and shows how the turbulent effect that these sharply changed circumstances have had, not only on individual Americans but on America itself. His conclusions are drawn from his own polls combined with life histories and paints a picture of how Americans are conducting risky experiments in living as they seek material wellbeing, creativity, autonomy, adventure and tender loving care while facing an ever more hazardous economic environment. A perceptive and seminal work. A SCARCE TITLE IN UK C3D. Very Good/Very Good.

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