BIRLEY, SUE - Mastering Enterprise

Financial Times/Prentice Hall. 1997. (ISBN: 9780273630319). Paperback, 9 x 6 x 1 inches. Condition very good. Isbn 0-273-63031-8, 0273630318. Entrepreneur - A visionary who can spot opportunities, and make their ideas a successful reality. Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries, at all levels of the career ladder. Mastering Enterprise encourages you to strike out as an entrepreneur and realize the potential of the business opportunities you see. It shows you the different routes to entrepreneurship and covers all the issues from original concept to capturing the value of your enterprise. Developed from the successful series run in the Fnancial Times, the book has additional new case studies and material. Mastering Enterprise is a collection of the best current thinking, written by leading academics from the world's top business schools and successful international consultants. Written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers, Mastering Enterprise explores ways of: identifying and developing an opportunity in the form of a vision validating and conceptualizing a business concept and strategy that help attain that vision marshalling the required resources to implement the concept implementing the business concept or venture capturing the full opportunity through the growth of the enterprise extending the growth of the enterprise through sustained entrepreneurial activity capturing value through a business exit. Like the rest of this best-selling series, this book is based on the Financial Times newspaper series and brings together the latest thinking from world renowned experts on every subject area pertinent to business people today. Used: Acceptable.

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