KOCH, RICHARD - Selecting Shares That Perform

Upstairs Blue a5, Financial Times Prentice Hall. 2000. (ISBN: 9780273650249). Paperback, 24 cm. Paperback in good condition. 3rd edition 2000. Investors Guide. He makes it sound so easy. Just select the shares that perform. Now in its third edition, Richard Koch's Selecting Shares That Perform has earned its right to a place on every investor's bookshelf. Koch sets out rules that anyone, from novice investor to seasoned expert can use to his or her benefit. The breezy, can-do attitude is helpful--to say nothing of the information, presented a little bit at time, so as to not overwhelm. By the end, every reader will have gained invaluable insights and useful knacks for understanding how the best City investors profit. One of Koch's first insights is that different investment techniques are appropriate for different kinds of people, but the basic concept revolves around how much effort the reader/investor is willing to take on. The meat of the book is in the 10 different means of selecting the next big winners, including such advice as: follow the rainmakers and buy the shares that those with an investing track record have bought; select a handful of truly excellent shares and then sit back and let your profits ride; invest in things you know about; find companies with growing earnings; dig deep into company reports and understand the investment. Koch concludes by stating that "none of the ways recommended is a licence for the lazy to get rich quick. All of the ways are encouragement to the industrious and creative elements in our society to apply the same mixture of effort and inspiration to the compounding of wealth as to its original creation." Amen to that. --Bruce McWilliams. Used: Acceptable.

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