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Hallberg, Garth. - All Consumers Are Not Created Equal. The Differential marketing Strategy for Brand Loyality and Profits.

New York. John Wileu & Sons. 1995. 8°. xiv,320pp. Or. Hardcover with d.j. Bibliogr. Index.
EUR 13.00 [Appr.: US$ 15.12 | £UK 11.5 | JP¥ 2242] Book number 31719

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