- The Ault & Wiborg Co. Printing Inks" Advertising Broadside

Cincinnati/New York/Chicago: The Ault & Wiborg Co. 1899. Softcover. First edition, n. d. (ca 1899); 9 1/4 x 7 3/4; broadside, printed recto only; intricate gray border and text; illustrated with large concentric semi-circles in bright orange and black; faint crease to upper left corner; edges unevenly trimmed; overall in very good condition. A beautiful, Art Nouveau, advertising broadside for the inks of The Ault & Wiborg Co. The company, a manufacturer of dry color dyes, pigments, and printing inks, was founded in 1878 in Cincinnati, Ohio by Levi Addison Ault and Frank Bestow Wiborg. In the 1870s, Ault, a French-Canadian, moved from Ontario, Canada to Cincinnati, Ohio to join his brother and to work for a company dealing in lampblack and rosins. Wiborg, a Norwegian-American, was also hired by the business as a salesman. The two of them put up $10 000/each as initial capital and launched The Ault & Wiborg Co. in July of 1878, announcing that they aim to become the biggest producer of inks in the US and, eventually, in the world, and coming up with their business motto: "Hic et Ubique" (Here and Everywhere). They were, indeed, quite successful, opening offices in New York, Toronto, London, Buenos Aires, and other big cities, and pioneering various lithographic techniques, rotogravure methods, steel die printing, carbon papers, etc. Ill.: 0. 2.

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