BAKER, MICHAEL J. - Marketing. An Introductory Text (5th ed).

Basingstoke: MacMillan Education Ltd. 1991. "A clear and comprehensive introduction to the theory and practice of marketing. A rigorous treatment of the theoretical foundations of marketing so that its practice may be related in a more meaningful way to the disciplines of economics and the behavioural sciences". Pp 646. P/b. Scuff to back cover. G+.

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