Aaker, David A., - Developing Business Strategies.

NY, Wiley, (1995). 4th ed. VG in VG DJ. Moving beyond reactive problem solving into development of a strategic vision.

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Shipping in US via USPS media mail is US$4.00 for the first title, US$1.50 each additional title. Priority USPS US$6.00 first title, US$1.50 additional titles. International shipping individually priced. Maine residents add 5% sales tax, or provide sales tax number.