[PREWAR ADVERTISING] YAMANA Ayao - Kafee Baa Kissaten Ko^Koku Zuanshu^

1930. [PREWAR ADVERTISING] YAMANA Ayao. KAFEE BAA KISSATEN KOKOKU ZUANSHU. Tokyo, Seibundo, Showa 5 [1930]. 11 13/16" X 8 3/4". Printed paper wrappers. 48 pp. of b+w and color plates, and 4 pp. of preliminaries and finals, depicting designs by the important 20th Century Japanese designer, Yamana Ayao (1897-1980), the originator of the "Shiseido-style" during his long tenure as the cosmetic company's head designer. This particular portfolio is a compilation of his designs for the coffee shop/bar trade - introducing a modified Deco aesthetic which was the height of chic in the inter War years all over the world, but particularly in the lost city of Tokyo. Remarkable, ephemeral, rare. .

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