MERRILL R CHAPMAN - In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters

Apress, Berkeley, CA, 2003, 1st Ed. Hardbound, Ill: Marc F. Richard.. In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters by Merrill R Chapman. Published by Apress, Berkeley, CA, 2003. 1st Edition. Hardbound, Paper DJ. Size 8vo (up to 9-1/2'' tall). Condition: Fine in Good DJ. 252 Pgs. ISBN 1590591046. LCCN 2003009863. This book is National Lampoon meets Peter Drucker. It is a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and provides an educational and vastly entertaining examination of why they didn't work. Foreword by Joel Spolsky, Illustrated by Marc F Richard. Description text copyright 2007 BooksForComfort. Item ID 13158. ISBN: 1590591046. Fine in Good DJ. 8vo..