DAVID E. HUSSEY - Introducing Corporate Planning

Great Britain, Pergamon, 1985. Third Edition, Binding: Softcover, Good. 8vo - over 7¾" - 9¾" tall 008031855X Paperback The third edition of this comprehensive guide to corporate planning has been updated to take into account recent developments in research on management skills. It includes a new chapter on competitive analysis and competitor profiling, and a section on manufacturing strategy, as well as a completely revised section on organisation. It is an indispensable guide to all those involved in corporate planning in industry and public sectors and for students of business studies.