DOUGLAS F. ALDRICH - Mastering the Digital Marketplace. Practical Strategies for Competitiveness in the New Economy

U.S.A., John Wiley & Sons, 1999. First Edition, Binding: Boards, Fine/Fine. 8vo - over 7¾" - 9¾" tall 0471345466 Hardback Based on research developed with A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models. In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on: The value of time. Digital containers and content. A new business model - the Digital Value Network (DVN). The evolution of organizational structures. Creating digit value.