GLEN PETERS - Beyond the Next Time. Imagining the Next Generation of Customers

London England, Pitman, 1996. 1st Paperback Edition, Binding: Softcover, Good. 8vo - over 7¾" - 9¾" tall 0273624172 Softcover Imagine a science which would allow you to anticipate what your customers will be like in five, ten or twenty years' time. Imagine a science that would help you to consider whole new groups of customers for products and services not yet in existence. This science exists. It is called Scenario Planning. It gives you a management perspective on the future; a valuable insight into the markets, customers and opportunities of tomorrow. This book will be your source of innovation when planning your future market strategies and a means of examining and directing your own personal career. Couple of small creases to cover.